About Roho

“Who” organizes your safari experience and looks after you throughout this life-changing journey is one of the most important questions to consider when booking your trip.

At Roho Safaris, we’re proud to say the “who” is us – Meaghan Lee, Peter Bruins, our family, and our experienced staff. You’ll be working directly with us through your entire safari experience and proudly, we’re confident we can do it better than anyone else. Having a family history in Africa that spans over 100 years provides us with that assuredness – and we hope it provides you with the same sense of security and comfort, too. The experience we, Peter and Meaghan, gained at the top levels of sports, entertainment, and hospitality provide us with a unique perspective when organizing tours. We understand three major points make a successful adventure

  • Travel logistics and the safari experience need to be executed flawlessly

  • When a situation arises, it needs to be managed quickly and professionally

  • Small details and fun surprises are what inspire memories that last a lifetime

You can count on us to deliver against all three of these points with the help of our amazing team, several of which our Bruins family members with their own ventures in Tanzania.

Meet the Team

 
 
 
 

WE’RE GOING ELECTRIC

SOON YOU’LL BE BOOKING A NET-ZERO CARBON SAFARI, FROM DOORSTEP TO DOORSTEP.

Conservation • Sustainability

Our Mission & Core Values

 

Passionate about its client, it's Roho's priority that every client feels personally taken care of, and not just 'another number'. Therefore, Roho provides a unique and personal safari to its guests, taking them to and from the beaten track, and accommodating them into the Tanzanian lifestyle, culture, beauty and comfort. It is not only about providing tailored safaris, but sharing the magic of Tanzania that the founders get to continuously get to know and love, on a very personal basis.


When you travel with Roho, you will not only feel satisfied by your unforgettable safari, but you will also feel you had been genuinely taken care of from the day you inquired about booking, to the day you take your return flight home.

Core Values: Conservation, Sustainability, and High Quality Service. Founders Peter and Meaghan are extremely passionate about wildlife, the conservation of wildlife, as well as sustainability; having devoted years to working for an electric motorsport series, the first net-carbon sporting organization and series.

Roho will take all possible measures of reducing its carbon footprint by restricting the use of plastic, selecting camps & lodges that match Roho's beliefs, and with a long-term plan of introducing electric safari vehicles. To contribute to conservation, a percentage of each booking will be donated to Maasai Steppe Conservancy, to which can also be included as an exclusive option in select itineraries, allowing the guest to witness the wildlife they've personally provided protection to.